'Shot themselves in the foot:' How Loblaw became target for grocery anger over food inflation

Watch York University's Grant Packard on why consumers are planning to boycott Loblaw brands in May

Grant Packard, associate professor of marketing at York University, talks with Financial Post’s Larysa Harapyn about a planned consumer boycott of Loblaw Cos. Ltd. brands in May over food inflation. He discusses how the boycott will affect the company’s reputation, whether other grocery retailers will see a domino effect and more.

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